One of the sequels to the popular game “Quizduel”. 
A singleplayer quiz game with several modes of play.


The main concept of ads was to immediately show gameplay. In the last ad test I also added a character to make the ad even more attractive. The game was only available in Sweden and after some optimisation I achieved very low CPI.


I did several A/B tests to find an icon that will perform well for the target audience. Compared to other icons the winner (“Q” with a forest) got 22% more installs than other.

For the screenshots I wanted to show different modes of gameplay. The A/B/C tests for the screenshots focused on the order to show them in a carousel format.