QuizDuel
A social quiz game where you can challenge your friends and other quizzers to trivia duels while learning new things.
For 6 years I was responsible for the ideation and creation of marketing content. During 2020 also responsible for all marketing content for the global launch of the game sequel "New QuizDuel".
Advertising
I was in charge of creating a range of different ad types, formatting and experimenting with content. In most cases, I tended to come back to the initial design, which was simple and to the point and proved to be the most effective in catching the audience’s attention.
The most important part was finding a combination of content and design that allowed one to understand the gameplay in a matter of seconds and left one intrigued. Getting this combination right enabled me to get people to react very well to the ads. I managed to bring the CPI to a record low for a majority of the targeted countries.
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Social Media
It is important for me to have a full overview of a project: not only from the perspective of ad performance but also through forming a strong community and ensuring its organic growth in social networks.
In QuizDuel I worked with a number of localized pages on Facebook and other local social networks.
I was working closely with content creation teams to produce high quality localised posts, taking into consideration various factors, such as language, culture and perception differences.